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marketing

Food

Dispensing innovation

By Restaurant Business Staff on May 01, 2012

The granddaddy of frozen yogurt concepts, TCBY (a.k.a. The Country’s Best Yogurt), hasn’t been sitting on the sidelines as newcomers crowd the field.

Spills happen

 By Bill Main on Dec. 01, 1999

A recent dinner out included one of those accidents that guests and servers dread...the spill. While leaning down to serve my entree, the waiter spilled sauce from the plate in his other hand onto my coat.

Technology

Transforming the restaurant experience, one app at a time

By Joann Whitcher on Sep. 12, 2012

Some of restaurants’ best marketing opportunities come via smartphone apps. The best of these apps enable chefs and restaurateurs to engage with customers in a low-cost discussion that can greatly boost sales. Or they can allow restaurants to fill tables that would have otherwise gone empty.

The culinary underbelly

By Bill Main on Jul. 19, 2000

Make sure you are sending the right message about your restaurant. Sanitation can be helped with a monthly audit. Here are a few quick ideas about where to start and what to do.

All American Foods Joins F.A.B.

By Restaurant Business Staff on Feb. 04, 2013

ALPHARETTA, GA (February 4, 2013)—F.A.B., Inc. (Frosty Acres Brands), the national foodservice marketing and purchasing cooperative for independent...

Let them eat cake

By Bill Main on Jan. 24, 2001

We think we're doing our employees a great favor by offering them free meals during their shift. But ask yourself... could I get excited about production leftovers, day-old menu items or a random assortment of low-cost like spaghetti or hamburgers?

Customers Are Loyal to a Favorite Restaurant Regardless of Promotions

By Restaurant Business Staff on May 02, 2013

CHICAGO (May 1, 2013)—More than forty percent of consumers say they are loyal to their favorite restaurants and will go there whether or not the...

When one door closes

By Bill Main on Sep. 05, 2001

When an employee leaves, it's rarely a pleasant experience. Terminations are difficult, time consuming and intrusive on an already busy day. Even with an amicable parting, you're still left with a pile of papers and a job to fill.

Marketing

Social media evolves from marketing to operations

By Amanda Kooser on Jun. 24, 2013

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

How many in your party?

By Bill Main on May 01, 2002

Here's a marketing tip I developed when a local restaurant spontaneously decorated our table for Barbara's birthday lunch.

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