marketing

Sysco Launches Multi-Platform Marketing Relationship With The Food Network, "Restaurant: Impossible" and Chef Robert Irvine

HOUSTON (January 18, 2013 - Globe Newswire)—Sysco, North America's largest foodservice distribution company, announced a multi-platform marketing...

It's not just any old mustard

In my early days as a restaurateur I learned a valuable lesson about guest perceptions. By featuring the right branded products, I improved my profits.

From Turkish kabobs and Greek gyros to Mexican tacos and Indian flatbreads, street vendors the world over have forever been selling hearty snacks-to-go. Now...

People don't change much. Especially their attitudes.

If you’ve ever wanted to start a “Jerry Springer”-style show for the restaurant industry, this is the week to do it. Insults and chairs will be flying before you can say, “I caught my spouse cheating.”

It's a marketing moment. It's a sweet note. It's a powerful brand impression. It's a point of differentiation.

Dean Corbett hasn’t recorded an episode of “Secrets of Louisville Chefs” in years, but at least weekly, customers tell him, “‘I saw you on ‘Secrets’ yesterday, and you were so funny,” he says. The chef-owner of Corbett’s: An American Place, and Equus & Jack’s Lounge in Louisville appeared as a guest chef on the weekly show, now playing in reruns. “That staying power is the real beauty of having an actual show.”

Many restaurant chains now invite store-level managers to buy a stake in their units, but how about equity in the parent concern?

Bags packed? Travel plans checked? Appointments and networking strategy finally set? Don’t forget that other key piece of preparation for the RLC: The checklist of what you intend to learn.

I recently read an interesting article on Absence Management. In short, the author documented the high cost of employee absenteeism and the relatively low cost of incentives to keep employees on the job.

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