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marketing

Loyalty loses the card

 By Amanda Kooser on Aug. 01, 2011

First came flimsy paper punch cards. Then came credit card-style loyalty cards that got lost in customers’ wallets. Now, a new set of apps and services are taking loyalty and rewards high tech with restaurants getting the added benefit of tracking customer data.

U.S. Foodservice Touts Safe, Temperature-Controlled Trucks

 By Restaurant Business Staff on Sep. 23, 2011

ROSEMONT, IL (September 23, 2011 – Marketwire)—On the heels of the NBC Today Show report on “hot trucks” delivering unsafe, unrefrigerated...

Consumer Trends

Getting the lowdown on restaurants

Dec. 15, 2011

Where do potential customers go to get information about local dining choices? The Internet is the #1 source, according to a new report by the Pew Research Center. The survey revealed that newspapers and word-of-mouth are also popular sources.

Appetizers: More than waiting for the main course

By Restaurant Business Staff on Dec. 01, 1997

Appetizers mean more than just holding a customer over until the main course arrives.

Technology

Multimedia marketing at Dick's Last Resort

By Amanda M. Westbrooks on Mar. 09, 2012

Sassy servers and live bands play up the party atmosphere at Dick’s Last Resort destination restaurants. Last year, the brand decided to plunge into a new video and social media-fueled program to enhance engagement with the guests within the four walls and at restaurants throughout the chain.

Gone fishin'

By Bill Main on Jul. 22, 1999

Any good fisherman will tell you to "fish when the fish are bitin'." Sounds like common sense, so why do we often ignore the obvious when it comes to our own business?

Leadership

Franchisee of the Month: Guy Campbell

By Dana Tanyeri on Jun. 01, 2012

Two for one? Kids eat free? Everybody does that. When Guy Campbell set out to turn around anemic sales on Mondays, he wanted to do something different. He wanted to own Mondays.

Are you a real restaurateur?

By Bill Main on Feb. 01, 2000

Are you a real restaurateur? Here's a self-assessment quiz. Answer the questions truthfully...no one but you will see your final score.

Performance Foodservice Announces 2012 Supplier of the Year Award Winners

By Restaurant Business Staff on Oct. 08, 2012

RICHMOND, VA (October 8, 2012)—Performance Foodservice recently named its overall 2012 Supplier of the Year along with six additional category winners in...

Not now... I have a headache

By Bill Main on Aug. 30, 2000

Ever had a hangover? Worse yet, ever had to work with a hangover? Not pretty. You're achy, you're fuzzy, and you're definitely not in the frame of mind to give great service.

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