marketing

9 growth tactics for franchisors

The economic backdrop for restaurant chains is changing, and smart franchisors will adjust accordingly, said Todd Jones, managing director of brand management and business development for GE Capital, Franchise Finance. He offered these specific tips for brands’ home office.

On your mark, re-set, go

You've heard the expression "You're only as strong as your weakest link." In foodservice that translates into "You're only as good as your lowest paid employee." Typically that's the busser. With that in mind, how do you rate?

With one foot in HR and the other in marketing, Jensen has the express job of making employees feel good about their positions at Zoës Kitchen, the Plano, Texas-based Mediterranean fast casual with more than 110 units

Remember the good old days when people said "Please," receiving thank you notes wasn't a surprise, and handwritten business correspondence was de rigueur?

After a year of planning, eight months of construction and 1.7 million pieces hauled by elevator, New York City’s Rainbow Room reopened.

A surge in drinking by women and a rise in midweek imbibing will fuel a 14% rise in beverage sales at U.S. restaurants and bars during the next five years, according to a study released yesterday.

Nando's Peri-Peri isn't holding a typical restaurant opening. They like to think of it as a "housewarming" for the Chicago market.

Jim Fox on the lessons, the labors and the passions of the restaurant life.

The industry abounded in agility and ingenuity this week, smashing some longstanding traditions in the process. And the standout example of a brand that didn't change with the times moved one step closer to possible extinction.

It doesn’t matter what your budget is, there’s a Website waiting for you to build it. Take a look at our three categories to find where you fit and follow along with our restaurateurs who have already taken the online leap. They'll take your from low budget to high, and offer plenty of tips along the way.

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