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marketing

Campaigning to fill seats

 By Restaurant Business Staff on Dec. 01, 2009

Independent broadliner Shamrock Foods is on a mission to help fill restaurant seats in its home state of Arizona. In mid-September, the company launched the...

Draft wine: Lower cost and greener too

 By Restaurant Business Staff on Jul. 01, 2010

The idea is similar to beer on tap. Wineries fill kegs with wine, and restaurants dispense the wine via a tap at the bar. The strategy boasts several green, operational and marketing advantages.

Stop Following the Follower

By Restaurant Business Staff on Feb. 11, 2011

Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing,...

El Bulli on film

By Restaurant Business Staff on Jun. 14, 2011

Spain's most famous and globally influential three-star Michelin restaurant, El Bulli, is traditionally open to the public only six months of the year. For the remaining six, dubbed "the summer experiments," Chef Ferran Adriá has worked with his closest team to create an entirely new menu.

Kelly's Foodservice Joins Golbon

By Restaurant Business Staff on Aug. 25, 2011

BOISE, ID (August 25, 2011)—Golbon, the foodservice marketing group, announced the addition of Kelly’s Food Service as a distributor member, effective...

Financing

Tempting the soft drink customer

By Thomas Henry Strenk on Nov. 01, 2011

Although consumption of carbonated soft drinks fell last year and CSDs lost market share, the category is still effervescent.

Financing

What patrons say about Jack's bacon milkshake

By Amanda M. Westbrooks on Feb. 15, 2012

As part of its "Marry Bacon" campaign to promote a new bacon cheeseburger, West Coast fast food chain Jack in the Box also introduced a new milkshake flavor: Bacon.

What's luck got to do with it?

By Bill Main on May 22, 1999

The pleasure my partner Barbara gets from dining out—relaxing, being waited on, and experiencing new culinary delights—are often lost on her husband, who prefers to eat at home.

The week in ideas, April 6, 2012

By Restaurant Business Staff on Apr. 06, 2012

Waitresses take the spotlight this week. Along with a D.C. operator struggling with what to name his new restaurant. And an “upcycling” idea from those crazy guys over at Chipotle.

There's only 75 days left...

By Bill Main on Oct. 05, 1999

Gift certificates are good for business. Follow these simple instructions to increase the number of your guests and the frequency of their visits.

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