marketing

Market forces

Operators find ways to straddle the line of restaurant and retail to bring more business in-house.

Mixed bag

A combination Mad Cow scares, McDonald's taking a huge share of the domestic beef supply, and increased consumer demand thanks to Dr. Atkins is wreaking havoc with beef prices. Looking for ways to counter the skyrocketing food cost?

The researchers say the marketing of quick-service restaurant chains disproportionately targets African-American youngsters in middle-income and rural areas.

Unique Experience Propositions, or "UEPs," are qualities of your brand that make you different, better and special. Why not ask your guests what they like about you?

With speed of service emerging as a key consideration for Gen Xers, the chain is testing new cooking equipment and simplifying recipes.

Jeffrey Chodorow, Laren Gartner, Edna Bayliff, George Katakaldis, Rick Doody, John Metz, JR. Six very different entrepreneurs on the lessons, the labors and the passions of the restaurant life.

The year hasn't gotten off to a good start for restaurant unions, social media liars, soda-gulping slobs and at least one celebrity-loving restaurant chain.

In March, some 20 staffers of BD’s Mongolian BBQ partied in a Detroit Pistons suite at The Palace of Auburn Hills.

Here is a roundup of Tuesday meal deals helping drive traffic on that day of the week.

As the calendar flips from 2006 to 2007, gazing into the proverbial crystal ball becomes an increasingly popular activity.

  • Page 178