marketing

Shoney's Wall St. woes

By Restaurant Business Staff on Nov. 15, 1997

On March 26th of this year, Shoney's CEO Steve Lynn met with his shareholders in the fifth floor auditorium of the First American Center in Nashville.

Marketing

Franchisees in social media

By Amanda M. Westbrooks on Mar. 01, 2012

Top franchisees' take on social media marketing.

The moral of the jelly bean

By Bill Main on Jun. 27, 1999

What are you doing to add value to the guest's experience of your operation? Are they getting more or less from you than they are getting somewhere else? Perceptions matter.

Louisiana Seafood crowns a new king

By Amanda M. Westbrooks on May 29, 2012

Chef Cory Bahr passed his crown and the title of “King of Louisiana Seafood” to Chef Keith Frentz of LOLA in Covington, La. at the 5th Annual Louisiana Seafood Cook-Off. The cook-off, held by the Louisiana Seafood Promotion and Marketing Board, was part of the New Orleans Wine and Food Experience, an annual five-day festival.

The devil is in the details

By Bill Main on Jan. 12, 2000

I admit it. I'm a systems junkie. You've probably already guessed that by how often we recommend a system or protocol or procedure for your operation.

Food

Sipping seasonally

By Thomas Henry Strenk on Oct. 01, 2012

Owner Christopher Mullins is getting a jumpstart on fall at McGillin’s Olde Ale House in Philadelphia. The 152-year-old tavern launched its Oktoberfest celebration at the end of August. “We try to be the first for all of the holidays,” says Mullins.

Saddle up the side dishes

By Bill Main on Aug. 22, 2000

Ever notice how trends seem to run in circles? Hemlines rise and fall. Disco music made a comeback. Even the VW Bug is back. A menu trend that's currently in vogue — did it really ever leave? — is side dishes.

The week in ideas, February 15, 2013

By Restaurant Business Staff on Feb. 15, 2013

And on the seventh day, Taco Bell created Cool Ranch Doritos Locos Tacos. A robot restaurant. A way to get kids to behave in your restaurant. And the bang for the low-cal buck.

Butts in seats

By Bill Main on Feb. 22, 2001

Managing a reservation policy is a difficult and often stressful undertaking.

Consumer Trends

Burger fans tell all

May 08, 2013

May is National Burger Month and many restaurants are celebrating with promotions of the all-American favorite. In addition to grilling up specials, Hard Rock Cafe conducted a survey of their fans around the globe to get a handle on international burger-eating habits.

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