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marketing

McDonald's claims a breakthrough in straw technology

 By Peter Romeo on Feb. 16, 2017

The tongue-in-cheek announcement kicks off a new marketing ploy for the chain: A limited-time suck-up.

Marketing

6 memorable restaurant ‘screw you’ moves

 By Peter Romeo on Feb. 23, 2017

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

Operations

6 unusual stabs at setting a restaurant apart

By Peter Romeo on Mar. 06, 2017

The constant pressure to differentiate is pushing operations in some unusual directions. Here are a few examples.

Marketing

3 'Shark Tank' restaurant successes—and one that got away

By Patricia Cobe on Mar. 06, 2017

These entrepreneurs pitched their concepts on TV and won investment dollars.

Marketing

9 slam-dunk restaurant promotions for March Madness

By Patricia Cobe on Mar. 13, 2017

Operators are betting that NCAA basketball fans will eat up these special deals.

Marketing

5 ways operators plan to cash in on St. Patrick’s Day

By Benita Gingerella on Mar. 13, 2017

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

Marketing

Consumers' 6 favorite restaurant loyalty programs

By Benita Gingerella on Mar. 13, 2017

Here’s a look at which rewards programs rise to the top, and why.

Operations

Are QSRs the real hotbeds of innovation?

By Sara Rush Wirth on Mar. 21, 2017

In the last few years, the build-your-own Chipotle-style fast casuals really hit their stride, expanding into almost any type of cuisine people could think of.

Food

Scouting Arby’s

By Sara Rush Wirth on Mar. 21, 2017

One Friday, five Restaurant Business editors trekked over to the Arby’s in Chicago’s Ogilvie train station to check out the brand's loaded curly fries.

Clay Dover named Velvet Taco president

By Peter Romeo on Mar. 27, 2017

The longtime chain marketer will be the first to hold the position, a reflection of the concept's growth plans.

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