marketing

A toolbox for boosting traffic? Really?

A survey of recent promotions finds the restaurant business lapsing into its discounting habit again, despite indications that consumers want something other than a deal.

Taco Bell to promote protein nationally

Amid the rising popularity of the Paleo diet, the Mexican chain will roll out its protein-heavy power menu, which features double the meat, next week.

Steal the directions from up-and-comers’ road maps.

With one foot in HR and the other in marketing, Jensen has the express job of making employees feel good about their positions at Zoës Kitchen, the Plano, Texas-based Mediterranean fast casual with more than 110 units

What will be the next big buzzword on restaurant menus? According to trend-spotting Chicago research firm Food Genius, it just might be “protein.”

Executives crowed about the franchisor’s second-quarter earnings. But a close examination could have you wondering why.

Retirees over the age of 65 bought an average of 193 meals each at restaurants last year up from 171 in 2009, NPD Group reports, with many seeing dining out as a priority.

In addition to the technology updates aimed at attracting millennials, the chain plans to launch a frozen-foods line to extend its reach.

In restaurants, the virtual currency is a novelty—for now.

"Busy Balancers" hit up restaurants a lot. Juggling busy schedules, these typically female millennials of middle to upper income purchase 36 percent of their meals from foodservice spots every week.

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