marketing

Marketing

Starbucks switches its happy hour to invitation-only

The coffee chain is also moving the promo’s focus away from Frappuccinos to a wider range of afternoon deals.

Marketing

Chains reveal the latest fashions for restaurant diehards

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

A flurry of new research shows how consumer issues are challenging the industry—and Chipotle in particular.

Brands are showing off their mischievous sides with creative—and cringe-worthy—hijinks.

The doughnuts-and-coffee specialist is offering two sandwiches at three bargain prices.

The chain is also testing a fast-casual option within its restaurants.

Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.

Word spread on social media about a small test of items intended as afternoon add-ons.

Check out what Corner Bakery, Tupelo Honey and others are doing.

The new heart throb: Chick-fil-A.

  • Page 208