marketing

Consumer Trends

How to snag more guests from online review sites

By Peter Romeo on Mar. 08, 2018

A new study shows what information consumers weigh most heavily in choosing a restaurant via an online review site, and how operators can tip that decision in their favor.

Chains jockey for heat-and-eat Easter sales

By Peter Romeo on Mar. 13, 2018

More brands are aiming to exploit the niche between catering and takeout with big meals packaged for the holidays. The going price: $109.99 for a 10-person spread.

Chili's simplifies loyalty program with every-visit rewards

By Peter Romeo on Mar. 20, 2018

All members will get something free when they visit a store.

Chipotle names Chris Brandt CMO

By Jonathan Maze on Mar. 20, 2018

The former Bloomin’ Brands and Taco Bell executive will join Brian Niccol at the burrito chain.

Einstein Bros. hawks bath products to promote new LTO

By Heather Lalley on Mar. 20, 2018

The brand’s Cheesy Shampoo and Wakin’ Bacon Conditioner are available to order online.

Race reactions and other restaurant nightmares of the week

By Peter Romeo on Mar. 21, 2018

Who said the industry is color blind? On the other hand, there are parties saying it's crooked.

Taco Bell to sell chips—at the supermarket

By Jonathan Maze on Mar. 22, 2018

The chips will be available in May, with flavors based on the chain's sauce packets.

When it comes to reputation, Chick-fil-A is king

By Jonathan Maze on Mar. 22, 2018

The chicken sandwich chain has one of the best brand reputations in the country, according to a Harris Poll.

Survey shows Chipotle has some work to do

By Jonathan Maze on Mar. 23, 2018

In the recent Harris Poll reputation survey, the chain came in last among restaurants rated, says RB's The Bottom Line.

Happy hours make a comeback—in an often unrecognizable form

By Peter Romeo on Mar. 23, 2018

The updated discounting windows are more likely to come during the day or at night, and the drinks are as likely to be nonalcoholic as full strength.

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