marketing

Marketing

Wendy’s releases rap album loaded with digs at the competition

The “We Beefin’” EP slams McDonald’s, Burger King and others.

Marketing

Starbucks switches its happy hour to invitation-only

The coffee chain is also moving the promo’s focus away from Frappuccinos to a wider range of afternoon deals.

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

A flurry of new research shows how consumer issues are challenging the industry—and Chipotle in particular.

Brands are showing off their mischievous sides with creative—and cringe-worthy—hijinks.

The doughnuts-and-coffee specialist is offering two sandwiches at three bargain prices.

The chain is also testing a fast-casual option within its restaurants.

Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.

Word spread on social media about a small test of items intended as afternoon add-ons.

Check out what Corner Bakery, Tupelo Honey and others are doing.

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