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Marketing

Chains make the most of a viral moment on social media

 By Lisa White on Aug. 07, 2017

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

Marketing

Restaurants take on the meal kit boom

By Lisa White on Aug. 15, 2017

Operators are offering their own versions of meal kits, serving up bundled family meals that often have an off-premise bent.

Technology

This week’s restaurant nightmares: Bad bets

By Peter Romeo on Aug. 23, 2017

Good intentions don't always yield anything approximating good results. And reason doesn't stand a chance against a juicy though absolutely crazy rumor, as Starbucks can attest.

Marketing

3 rookie promos for football season

By Brett Dworski on Aug. 23, 2017

These chains are taking a different tack to drawing pigskin fans this fall.

Marketing

Operators tackle tailgating season with off-premise offers

By Lisa White on Aug. 23, 2017

Restaurants are giving football fans ordering flexibility, menu variety and out-of-the-box options before they hit the stands.

Consumer Trends

This week’s 5 head-spinning moments: Most and least

By Peter Romeo on Aug. 25, 2017

During a summer of extremes, what else could we expect but a week of restaurant mosts and leasts? Here's a sampling.

Operations

This week’s restaurant nightmares: Dis communication?

By Peter Romeo on Sep. 06, 2017

Effective communication usually defuses conflict. But not necessarily in the current-day restaurant business.

Operations

3 ways operators are keeping business afloat in spite of Hurricane Harvey

By Brett Dworski on Sep. 08, 2017

Now in the recovery stage, operators are doing whatever they can to get their diners back up and running and ensure the safety and stability of affected employees.

Marketing

Olive Garden dusts off eat-free pass—with a sweetener

By Peter Romeo on Sep. 13, 2017

The offer should net the chain more than $2.2 million in a flash.

Marketing

The future of social media

By Lisa White on Sep. 14, 2017

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

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