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Marketing

Consumers' 6 favorite restaurant loyalty programs

 By Benita Gingerella on Mar. 13, 2017

Here’s a look at which rewards programs rise to the top, and why.

Operations

Are QSRs the real hotbeds of innovation?

By Sara Rush Wirth on Mar. 21, 2017

In the last few years, the build-your-own Chipotle-style fast casuals really hit their stride, expanding into almost any type of cuisine people could think of.

Food

Scouting Arby’s

By Sara Rush Wirth on Mar. 21, 2017

One Friday, five Restaurant Business editors trekked over to the Arby’s in Chicago’s Ogilvie train station to check out the brand's loaded curly fries.

Clay Dover named Velvet Taco president

By Peter Romeo on Mar. 27, 2017

The longtime chain marketer will be the first to hold the position, a reflection of the concept's growth plans.

Operations

This week’s 4 head-spinning moments: Say what?

By Peter Romeo on Mar. 31, 2017

Why's an operator cheering a possible upswing in food prices? And has Maine's governor hit on a new way of getting restaurant employees' lobbying help? Those are just some of the questions that were posed by surprising developments of the past week.

Marketing

Chains with the most memorable advertising by gender

By Lisa White on Apr. 07, 2017

The concepts winning with their marketing efforts aren’t necessarily grabbing the full audience. Here’s a look at the chains resonating with different genders as well as those scoring with both.

Marketing

Restaurants look to dish out tax breaks

By Lisa White on Apr. 11, 2017

Here are some discounts and freebies being used to draw diners this Tax Day.

Food

A peek inside Taco Bell's ideation process

By Patricia Cobe on Apr. 13, 2017

A text from outside the R&D department was the seed for Taco Bell’s latest mashup—the Naked Chicken Chalupa.

Food

This week’s 5 head-spinning moments: Screeching U-turns

By Peter Romeo on Apr. 14, 2017

Chiropractors' delights this week included suggestions Chipotle may scrap its burger venture, a backfire for Burger King on a new form of advertising, a rethink of delivery by Taco Bell and a potentially devastating threat to alcohol sales.

Operations

This week’s 5 head-spinning moments: Trick plays

By Peter Romeo on Apr. 21, 2017

Sly moves helped restaurants get their marketing messages across in innovative ways—and avert serious crime.

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