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marketing

Marketing

Burger King introduces meal boxes for different moods

To raise awareness during Mental Health Awareness Month, and perhaps take a shot at McDonald’s, the chain is offering boxes for varying emotions.

Marketing

Coupons can be a death ray to the usual restaurant choice, study finds

Deal offers are found to be an effective way of luring loyalists to an unfamiliar place, the data shows.

The chain introduced the “KFC Chickendales,” with personalized Mother’s Day videos featuring the dancers.

LTOs help keep restaurants top of mind in an increasingly competitive marketplace.

The chain has added items to its treat menu and has a new tagline, Happy Tastes Good.

Technomic offers insights into developing successful limited-time offers.

The new site provides a detailed assessment of the company’s economic impact on each state.

The chain becomes the latest, and largest, to consider a meatless option.

The former McDonald’s and Subway executive will take the marketing reins at the pizza chain.

The American Heart Association and the American Academy of Pediatrics jointly recommended more forceful ways of curbing youngsters’ consumption of sugary drinks.

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