marketing

Marketing

Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

Marketing

What happens when promos don’t work as expected

Restaurant Rewind: If the offer proves more or less enticing than anticipated, chaos can follow. Here are some prime examples from the industry’s past.

Grilled Cheese Nacho Fries debut along with the inaugural Nacho Fries Lover’s Pass for Rewards Members.

The burger giant has teamed up with Crocs on a footwear line that features iconic characters like Grimace and Birdie.

Atmosfy and Recs encourage personalized recommendations rather than anonymous star ratings in a direct challenge to review sites like Yelp.

The burger giant has been selling Krispy Kreme doughnuts out of its Kentucky restaurants for months. Now they’re apparently talking about an expansion.

The pizza chain’s first rebrand in its 50-year history was designed with online ordering and Gen Z in mind.

A Deeper Dive: Mastercard’s Stephanie Meltzer-Paul joins the podcast to discuss loyalty programs and why they’ve become so popular in the restaurant industry.

The chain’s year-over-year traffic turned positive in October, a sign that its turnaround efforts are working. Now the challenge is sustaining it.

The loyalty startup wants to change how restaurants connect with customers by decentralizing their data.

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