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Restaurants put coffee, tacos and plants in the spotlight

Taste Tracker: National days celebrating coffee, tacos and vegetarian dishes are driving menu promotions, along with more meal deals.


IHOP hopes to snag p.m. customers with happy hour specials

The chain’s new IHOPPY Hour features a value menu from 2 p.m. to 10 p.m. every day.

Americans love to eat beef—according to Technomic’s 2019 Center of the Plate: Beef and Pork Consumer Trend Report, 69% of consumers eat beef at home or at a foodservice location at least once a week.

Eye-tracking, heat maps and other scientific methods helped two operators optimize menu profitability.

Taste Tracker: Plants fill plates, seafood and tacos share the spotlight and homestyle flavors make news.

Beef has the potential to earn restaurants a lot of money. It’s relatively easy to prepare, it can be made into an array of delicious menu items and can be served up quickly to facilitate turning tables fast, too.

Find out what operators are doing to make sandwiches more upscale.

Consumers of all stripes—not just those following vegetarian or vegan diets—are increasingly looking for plant-based options when they dine out, and restaurant operators are answering the call.

The grilled steak is the chain’s best-selling LTO protein, and digital rewards members will get early access to it.

How the R&D team put Oktoberfest between the buns with a craveable burger.

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