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Mexican

Operations

The biggest Mexican restaurant chains in the U.S.

Here are the largest Mexican-centric restaurant companies, according to the Technomic Top 500 Chain Restaurant Report.

Marketing

Taco Bell enlists the moon in its first global marketing campaign

The Mexican fast-food chain is rebranding the quarter moon, calling it the “taco moon” and giving customers free tacos in the process.

With demand for dining out challenged by the pandemic, the need to appeal to diners is more crucial than ever.

The Mexican fast-food chain said same-store sales rose 4.1% in the third quarter, according to its preliminary earnings.

Consumers flocked to local and chain restaurants to get tacos as the holiday landed on a Taco Tuesday, overwhelming some operators.

The Mexican fast-food chain is expanding the urban concept to feature locations with gaming lounges and upgraded digital experiences.

Weak sales and high costs sent the Mexican fast-food chain’s shares plunging.

The chain’s Beyond Tacos proved popular but haven’t helped it generate transaction growth or prevent a July sales slowdown.

The Mexican QSR, a hot concept in the U.S., has been slow to expand internationally. That’s beginning to change, and here’s why.

The Mexican QSR says the product has helped reverse a steep traffic slide in the first quarter.

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