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The burrito chain is jumping on the esports bandwagon with its sponsorship of TSM’s "Fortnite" team.
The move will be costly, and could be risky, but there are benefits for the company and its new CEO Brian Niccol, says RB's The Bottom Line.
As the chain’s new owner, Apollo, solidifies the chain’s management team, Susan Daggett was appointed CFO.
The chain said that its delivery orders have increased 667% since the partnership kicked off last week.
But this time, the chain is adding a spiced-up version of the popular product.
The deal comes just days after Chipotle's CEO vowed to provide more consumers “access” to the brand.
An asset review could mean “less than 100” stores are shut down, a common practice in turnarounds, says RB’s The Bottom Line.
Brian Niccol, in his first Chipotle earnings call, says the company has been “invisible,” and needs to provide more “consumer access.”
Chief Restaurant Officer Scott Boatwright talks to Restaurant Business about how he’s working to turn around Chipotle’s operations.
The Mexican QSR is also bringing back the Beefy Crunch Burrito in a 30-store test.
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Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
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