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Mexican

Financing

Names are the game for Del Taco

 By Jonathan Maze on Jul. 27, 2018

The company hopes personal introductions elevate service—and sales.

Financing

Digital orders and higher prices fuel Chipotle sales

 By Jonathan Maze on Jul. 26, 2018

But traffic is down as the company works on efforts to lure more customers.

Financing

Can Chipotle innovate its way to sales growth?

By Jonathan Maze on Jul. 10, 2018

The company’s stock fell on Tuesday after an analyst downgrade that cited its innovation challenges.

Financing

Quiznos’ new owner buys Taco Del Mar

By Jonathan Maze on Jul. 09, 2018

High Bluff Capital Partners is using its platform to operate multiple concepts.

Financing

Smashburger’s owner wants to buy another chain

Jul. 03, 2018

Jollibee Foods wants to buy a Mexican concept, and there are plenty to choose from, says RB’s The Bottom Line.

Financing

How Brian Niccol is changing Chipotle

By Jonathan Maze on Jun. 28, 2018

The chain plans to evolve its marketing and product pipeline and rely a lot more on technology.

Financing

Chipotle to close at least 55 locations

By Jonathan Maze on Jun. 27, 2018

The company’s restructuring is expected to cost up to $135 million.

Food

Chipotle is testing a new quesadilla and nachos

By Jonathan Maze on Jun. 22, 2018

The fast-casual chain is adding six items to its New York test kitchen, including milkshakes and avocado tostadas.

Marketing

Del Taco adds to its name

By Jonathan Maze on Jun. 22, 2018

The chain is taking steps to bolster its quality positioning with a new “Fresh Mexican Grill” tagline and changes in the restaurant.

Marketing

Chipotle will sponsor a 'Fortnite' team

By Jonathan Maze on Jun. 01, 2018

The burrito chain is jumping on the esports bandwagon with its sponsorship of TSM’s "Fortnite" team.

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