Sysco's FreshPoint Launches Mobile Application
HOUSTON, (August 23, 2011)—FreshPoint, Inc., a subsidiary of Sysco Corp., is offering customers a mobile phone application with access to sales materials,...
The Week in Franchising, May 18, 2012
A new look for a coffee brand, a new growth specialist for two Latino concepts, and deals, deals, deals for several new and established franchisors.
Menus are among the first things that a customer looks at when trying to decide which restaurant to visit. Restaurants with outdated menus on their websites—or even worse, no menus at all—take the risk of being passed over by would-be diners. Especially if the restaurant down the street has its menu online.
Daily deal websites are quickly becoming an essential marketing tool. Each day these sites send out deals to millions of bargain-hungry subscribers. Now there’s evidence of a real payoff for restaurants that participate: A recent Technomic survey found that 48 percent of deal buyers used coupons at restaurants they’d never visited.