Starbucks begins preordering rollout
Customers will be able to use their phones to place a customized order, learn how long of a wait there is, and then grab it from a pickup station.
Marketing
3 food trucks (and 1 bagel bike) we're eyeing
A look at some mobile eateries that have caught our attention.
The NRA Show draws quite an international list of attendees and one of the regulars is Peter Backman, managing director of Horizons, a foodservice research and consulting company based in London. Every year, we sit down for a quick meeting to compare notes about restaurant trends in America and Britain. Here are some of the things I learned during our May 6th chat.
To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.