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Taco Bell's app stunt sees success

Its decision to "go dark" on its social media channels to promote the rollout of its new mobile app resulted in some success, Adweek reports. The company says 75 percent of all stores had processed a mobile order 24 hours after the launch.

Technology

New Uber of foodservice taps home cook talent

Counting Danny Meyer as an investor, Umi Kitchen cracks the delivery-only restaurant code for using amateur cooks.

It's the hottest, well, buzzword in marketing. Buzz. Everybody wants it. Not everybody has it. And to get it, best you forget the old lingo of media buys, bump rates and drive times and get hip to the "influencers," "viral marketers," "bloggers" and "blasters" who are driving things today.

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

A look at the top mobile users of social media underscores how much they depend on daily dish-ups of 140 characters to make their models work.

This executive chef keeps guests entertained with fish apps that put sustainability info at the user’s fingertips.

Foodservice operators always look to impress, but during the winter holiday season the stakes are even higher, as chefs seek innovative methods to help...

Two days into a think tank for 1,200 restaurant executives, a half-dozen currents hijacked the discussions.

An early user tries the Panera 2.0 mobile set-up, which enables customers to order up to five days in advance or bypass the cashiers to order and pay from their tables.

The percentage of job candidates using the app hit 20 percent in the first week, according to the chain.

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