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Marketing

Has Olive Garden’s Pasta Pass lost its allure?

 By Peter Romeo, Heather Lalley and Benita Gingerella on Aug. 24, 2018

For the first time in the four years the deal has been offered, we easily managed to score two passes.

Marketing

Is it time to sunset promotional days?

 By Peter Romeo on Aug. 10, 2018

Operators’ reliance on gimmicky promos might not bring the long-term traffic gains they hope for.

Marketing

IHOP is IHOP again

By Peter Romeo on Jul. 10, 2018

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

Marketing

Chuck E. Cheese's tries unlimited gaming

By Jonathan Maze on Jul. 09, 2018

The chain, facing competition from trampoline parks, is offering an option for time-based game play.

Marketing

IHOP bet big on burgers, got a deserved salute

By Peter Romeo on Jun. 14, 2018

The chain’s publicity stunt was run up a flagpole, and it flew.

Emerging Brands

The Future 50 2010

By Restaurant Business Staff on Jul. 28, 2016

Restaurant Business Magazine's annual ranking of the fastest growing small chains in America.

How to build a do-it-yourself resource for franchisees

By Peter Romeo on Mar. 30, 2011

Restaurant franchisors know the internet can be an effective local-store marketing tool. But how do they extend the capabilities to franchisees without surrendering a dangerous degree of control?

Technology

Where fine dining and online deals meet

By Joann Whitcher on Jun. 05, 2012

Fine-dining restaurants and upscale food vendors, typically wary of participating in online deal programs, are taking a careful look at LivingSocial Gourmet, LivingSocial’s invitation-only channel for food-savvy consumers.

7 ripples to consider surfing in 2014

By Peter Romeo on Dec. 30, 2013

For the strongest inkling of what will unfold for restaurants in 2014, consider some of the sleeper trends of late 2013.

$100 Olive Garden pasta pass sparks resale headache

Sep. 10, 2014

With the all-you-can-eat passes selling for far more than their original price of $100, Olive Garden is invoking a provision that says the deal is non-transferable.

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