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Love and menus and other great ideas this week

 By Kelly Killian on Feb. 13, 2014

This week, Google stepped up its menu game, chains courted lovers and people fell for a “dumb” stunt.

Wendy’s touts decadence with resurrected LTO

 Nov. 18, 2014

The resurging burger chain has dusted off its Bacon Portabella Melt on Brioche for another brief menu stint, calling it a “shamelessly decadent” alternative for the holiday season.

Making a list and checking it twice

By Bill Main on Oct. 28, 2003

The holiday season offers many opportunities for fun, goodwill and lots of business. But behind the glamour of hospitality, there needs to be some basics to keep things running smoothly.

Planning special event meals

By Restaurant Business Staff on Jan. 31, 2010

Special dining events are a fun and interesting promotions that can bring in extra business during slow seasons. Offer prix fixe dinners to get diners in and...

October 2011 Ideas Index

By Restaurant Business Staff on Oct. 01, 2011

Ideas from October 2011

Financing

A Facebook scavenger hunt

By Joann Whitcher on Mar. 01, 2013

Arby’s most successful social media campaign was launched last year, timed to the anniversary of its founding—July 23, 1964.

Financing

How to make customer engagement efforts work harder

By Kelly Killian on Apr. 02, 2014

Buffalo Wings & Rings was able to boost customer engagement a few percentage points with a simple move: going back to customers who did not respond to initial offers with retargeted messages.

Gay ad wasn’t Taco Bell’s work, chain says

By Peter Romeo on Dec. 29, 2014

Taco Bell says it had nothing to do with the video, but admired what it saw.

Consumer insights: Kid stuff

By Restaurant Business Staff on Jun. 15, 2005

Premium-laden kids' meals is a billion-dollar business. But what do the parents think?

Operations

Timing your buying

By Dana Tanyeri on May 01, 2010

Timing may not be everything, but when it comes to getting the best price on a wide variety of purchases, it can make a big difference.

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