Selling LTOs

California Tortilla is proud of its wacky marketing campaigns—most of which happen on a pretty small budget. To launch their popular Fish Taco two years ago, the chain's founder came dressed up as a scuba diver and had buckets of water dumped on him—all recorded for posterity in a goofy YouTube video.

Random Spottings: Good night, Irene

A hurricane is disruptive whenever it hits, but as the full force of Irene swept the East coast over the weekend—the most lucrative days for restaurants—industry folks had to instantly come up with their own disaster plans. And they had to let their customers know pretty quickly. Alerts sent out through Facebook, Twitter, texts and blogs ranged from the serious to the quirky.

HOUSTON (January 18, 2013 - Globe Newswire)—Sysco, North America's largest foodservice distribution company, announced a multi-platform marketing...

This week, Google stepped up its menu game, chains courted lovers and people fell for a “dumb” stunt.

The resurging burger chain has dusted off its Bacon Portabella Melt on Brioche for another brief menu stint, calling it a “shamelessly decadent” alternative for the holiday season.

The holiday season offers many opportunities for fun, goodwill and lots of business. But behind the glamour of hospitality, there needs to be some basics to keep things running smoothly.

Special dining events are a fun and interesting promotions that can bring in extra business during slow seasons. Offer prix fixe dinners to get diners in and...

Ideas from October 2011

Arby’s most successful social media campaign was launched last year, timed to the anniversary of its founding—July 23, 1964.

Buffalo Wings & Rings was able to boost customer engagement a few percentage points with a simple move: going back to customers who did not respond to initial offers with retargeted messages.

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