Financing
Burger King shows signs of progress in its comeback effort. Can it last?
The Bottom Line: Burger King’s struggles last year were emblematic of the chain’s long history. The brand under Tom Curtis suggests things are turning around. But the biggest challenge is to keep it going.
Marketing
The Grimace birthday promotion was an even bigger success than McDonald's expected
The burger giant, which has been a marketing force in recent years, reached “billions” with the promotion, thanks to a “genius” viral social media trend that took the company by surprise.