Going Meatless for Lent
During Lent, crowds of diners stay away from red meat on Fridays, while others give it up for a full 40 days until April 7—the Saturday before Easter Sunday. To cater to the observant, many eateries are swapping out meat for fish and adding specific Lenten menu items.
Food
Sipping seasonally
Owner Christopher Mullins is getting a jumpstart on fall at McGillin’s Olde Ale House in Philadelphia. The 152-year-old tavern launched its Oktoberfest celebration at the end of August. “We try to be the first for all of the holidays,” says Mullins.
Food is a very visual experience, from admiring a frothy pink cocktail to ogling a perfectly rolled piece of sushi. That’s why restaurants are dipping their toes into the Pinterest waters. Hot social media properties have come and gone, but few have made any headway against the 800-pound gorillas of Facebook and Twitter.