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Marketing

How Facebook and Instagram are courting restaurant marketers

 By Joe Guszkowski on Oct. 10, 2024

At a gathering for restaurants at Meta’s Chicago headquarters, the social media giant made its pitch for how it can help brands reach more customers.

Food

Food and drink flights take off in new directions

 By Patricia Cobe on Sep. 24, 2024

The viral egg flight trend on TikTok is bringing attention once again to the idea of tempting diners with a variety of small, themed tastes.

Marketing

FTC sets new rules for curbing bogus online guest reviews

By Peter Romeo on Aug. 15, 2024

The regulations bar restaurants and other businesses from paying for positive evaluations, posting their own ghost-written reviews or enticing favorable coverage from influencers with the promise of freebies.

Food

Chili's reveals its new secret menu item

By Patricia Cobe on Aug. 02, 2024

A viral TikTok sensation, Nashville Hot Mozz, gets an extra kick of heat and lands on the menu at Chili’s Grill & Bar.

Operations

Report: Chipotle's recent traffic burst is expected to shrink any perceived portion-size problems

By Lisa Jennings on Jul. 22, 2024

Remember the TikTokers like Keith Lee who ranted about not getting enough chicken in their bowls and burritos? It doesn't appear to have impacted traffic, according to new Placer.ai data.

Food

Viral food trends are increasingly landing on restaurant menus, Yelp data reveals

By Patricia Cobe on Jun. 05, 2024

The 2024 State of the Industry Report also shows growth in dessert concepts and popups. And croissants continue to morph.

Marketing

For fast-casual chains, TikTok creates both love and headaches

By Lisa Jennings on May 30, 2024

The social media platform demonstrated its power in more ways than one this week, giving unexpected publicity to Cava's "love button" while putting Chipotle on the defensive.

Marketing

The Keith Lee Effect extends way beyond one TikTok restaurant critic

By Lisa Jennings on Mar. 13, 2024

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.

Food

5 TikTok trends poised to pop in restaurants

By Patricia Cobe on Feb. 07, 2024

Chefs admit they often look to TikTok for inspiration, and a number of viral ideas have already shown up on their menus. Others may be coming through the pipeline.

Consumer Trends

Why Reddit couldn't stop talking about Taco Bell last year

By Joe Guszkowski on Feb. 05, 2024

The chain made headlines with a slew of new menu items, but it was something else that drove discussion online.

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