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The Keith Lee Effect extends way beyond one TikTok restaurant critic

 By Lisa Jennings on Mar. 13, 2024

Once the domain of newspapers and magazines, restaurant criticism has spread to social media, where both reviewers and reviewees have the potential to become viral superstars.

Food

5 TikTok trends poised to pop in restaurants

By Patricia Cobe on Feb. 07, 2024

Chefs admit they often look to TikTok for inspiration, and a number of viral ideas have already shown up on their menus. Others may be coming through the pipeline.

Consumer Trends

Why Reddit couldn't stop talking about Taco Bell last year

By Joe Guszkowski on Feb. 05, 2024

The chain made headlines with a slew of new menu items, but it was something else that drove discussion online.

Technology

A pair of new apps wants to eliminate bad restaurant reviews

By Joe Guszkowski on Nov. 12, 2023

Atmosfy and Recs encourage personalized recommendations rather than anonymous star ratings in a direct challenge to review sites like Yelp.

Food

Viral TikTok video inspires Panera Bread to curate new menu

By Patricia Cobe on Sep. 26, 2023

The chain’s Roman Empire menu gathers items from the existing lineup that fans “can’t stop thinking about.”

Workforce

Chicagoland chain Dollop Coffee Co. defends customer-only restroom policy

By Lisa Jennings on Sep. 05, 2023

The local chain prompted a social media firestorm after two police officers were declined restroom access because they were not customers. It wasn't meant to be political, the CEO said, but it soon became political.

Marketing

For cookie chains, the future is looking sweet

By Reyna Estrada on Dec. 15, 2022

With demand for cookies skyrocketing, cookie-focused concepts have been fighting to differentiate themselves in the market.

Marketing

TikTok is having a big influence on where millennials eat

By Joe Guszkowski on Oct. 25, 2022

More than half of users in that generation said they’ve visited a restaurant after seeing it on the app, according to a new survey.

Marketing

Chipotle gets a PR boost from Korean boy band BTS

By Heather Lalley on Jan. 25, 2022

Members of the band were caught on video enjoying the fast casual’s food for the first time, prompting Chipotle to temporarily change its name on Twitter and hand out 7,000 free meals.

Marketing

Snapchat is taking over an NYC Shake Shack

By Heather Lalley on Oct. 18, 2021

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.

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