social media

Steal these Instagram ideas from colleges

College operators are trying these tactics to appeal to potential job applicants

Papa John’s backpedals on NFL stance

The chain said it was talking about business but may have given the impression it was insensitive to both sides in the controversy.

Marketing

This week's restaurant nightmares: Rats, liars and Gordon Ramsay

By Peter Romeo on Oct. 11, 2017

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

Marketing

McDonald’s tries to set things right with ‘Rick and Morty’ fans

By Lisa White on Oct. 10, 2017

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

Marketing

Tuning in: Restaurants capitalize on fall TV’s return

By Lisa White on Oct. 02, 2017

Must-see TV is back, and operators have been seizing the moment with themed promotions.

Marketing

Social media blowback: Restaurants respond

By Lisa White on Sep. 25, 2017

This month has seen its fair share of restaurant controversy on the web. Here’s how three concepts are choosing to address current and potential snafus with followers.

Marketing