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Marketing

How restaurants are amplifying their brands via music festivals

 By Lisa White on Jul. 07, 2017

A loudspeaker isn’t the only way they’re getting brand messages across.

Operations

This week’s 4 head-spinning moments: Moving the public

 By Peter Romeo on Jul. 21, 2017

How are restaurants trying to sway consumers who are shorter on time than they are on dollars? Recent days provided head-turning examples and insights. Spoiler alert: Not all approaches are worth copying.

Marketing

Social media becomes No. 1 form of restaurant marketing

By Peter Romeo on Jul. 31, 2017

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.

Marketing

4 hacks to create an Instagram-friendly restaurant

By Brett Dworski on Aug. 01, 2017

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

Marketing

Chains make the most of a viral moment on social media

By Lisa White on Aug. 07, 2017

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

Operations

This week’s restaurant nightmares: Dis communication?

By Peter Romeo on Sep. 06, 2017

Effective communication usually defuses conflict. But not necessarily in the current-day restaurant business.

Marketing

Investing in Instagram bait

By Kelly Killian on Sep. 14, 2017

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

Marketing

The future of social media

By Lisa White on Sep. 14, 2017

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Marketing

This week's restaurant nightmares: Rats, liars and Gordon Ramsay

By Peter Romeo on Oct. 11, 2017

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

Workforce

Steal these Instagram ideas from colleges

By Alaina Lancaster on Dec. 20, 2017

College operators are trying these tactics to appeal to potential job applicants

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