Random spotting: Restaurant boycotts
A controversy involving a McDonald’s in Logan, W.Va., led locals there to embrace social media as a means of punishing the restaurant for a perceived slight. That prompted us to look closer at what many restaurants regard as a Level 5 catastrophe: Outraged consumers using Twitter and Facebook to mount a boycott.
Cause-Based Mobile Rewards App Replaces Traditional Restaurant Customer Loyalty Card
MINNEAPOLIS (March 13, 2012 - PRNewswire)—ValuedPatron Marketing Services, LLC has launched Eat-A-Bite, Give-A-Bit™—a long-term, cause-marketing...
If there were any lingering doubts that technology is pushing beyond the IT department to reshape every discipline represented in a corporate headquarters, they were laid to rest at FSTec, once an industry conference for restaurant CIOs. At this year’s event, you were as likely to hear a question posed by a marketing, HR or ops specialist as you were to catch two tech heads speaking in their tribe’s peculiar code.