Techies Love To Dine Out
CHICAGO (July 15, 2010 - Business Wire)—Based on a model developed in the 1960s by researcher Everett Rogers, Technomic hasfound that consumers who are...
The fairest job fair
When McDonald’s held a massive nationwide job fair earlier this year, it hired 50,000 new employees—in a single day.
There are different approaches to take with your promotional videos collected on branded YouTube channels. You can simply show off your TV commercials. You can interview guests. If you’ve got big bucks, you could produce your own high-concept entertainment (see McDonald’s Bite Size Video Project). But a tactic open to every concept is the behind-the-scenes video, and as a way to extend your brand and connect with the customer it is still one of the best. Here are five who do it the right way. Click the restaruant name to see for yourself.