social media

Make It Easy to Sell Wine

The easier you make it for people to buy wine, the more wine you’re going to sell.It sounds childlike in simplicity—because it is. I have found that...


How your customers are using social media

A growing number of diners have indicated that they use social media sites to “friend,” locate or follow a restaurant and find out about promotions or menu items. Social media is a new and quickly growing way for restaurants to interact with their guests.

Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.

As Shake Shack has grown from its humble beginnings into a family of 15 stores in three countries, so has its social media fan base. To support their avid and active customers, they redesigned and relaunched their website.

One of our colleagues is convinced he should cap off an outstanding publishing career by opening a restaurant with a partner he barely knows. We’re still planning the intervention, but at least his kids are safe.

Operators decided this week that enough was enough. Fisticuffs erupted.

These are the brands people are talking about most, on and off social media.

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

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