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Make It Easy to Sell Wine

 By Restaurant Business Staff on Aug. 01, 2008

The easier you make it for people to buy wine, the more wine you’re going to sell.It sounds childlike in simplicity—because it is. I have found that...

Marketing

How your customers are using social media

 Dec. 09, 2010

A growing number of diners have indicated that they use social media sites to “friend,” locate or follow a restaurant and find out about promotions or menu items. Social media is a new and quickly growing way for restaurants to interact with their guests.

Marketing

Social media loves Starbucks—and hates it

By Sam Smith on Oct. 01, 2011

Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).

Marketing

Building a local presence on Facebook

By Amanda M. Westbrooks on Mar. 29, 2012

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.

Technology

Anatomy of a social website

By Amanda M. Westbrooks on Mar. 01, 2013

As Shake Shack has grown from its humble beginnings into a family of 15 stores in three countries, so has its social media fan base. To support their avid and active customers, they redesigned and relaunched their website.

Be on the lookout

By Peter Romeo on Aug. 27, 2013

One of our colleagues is convinced he should cap off an outstanding publishing career by opening a restaurant with a partner he barely knows. We’re still planning the intervention, but at least his kids are safe.

The week’s 5 head-spinning moments: Restaurants fight back

By Peter Romeo on Sep. 26, 2014

Operators decided this week that enough was enough. Fisticuffs erupted.

10 restaurant chains with the loudest consumer buzz

By Benita Gingerella on Mar. 30, 2017

These are the brands people are talking about most, on and off social media.

Marketing

McDonald’s tries to set things right with ‘Rick and Morty’ fans

By Lisa White on Oct. 10, 2017

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

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