social media

Marketing

Tuning in: Restaurants capitalize on fall TV’s return

Must-see TV is back, and operators have been seizing the moment with themed promotions.

Marketing

McDonald’s tries to set things right with ‘Rick and Morty’ fans

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

The chain said it was talking about business but may have given the impression it was insensitive to both sides in the controversy.

College operators are trying these tactics to appeal to potential job applicants

Things can go wrong for restaurants in truly unique ways. Here's a slab of proof, gathered from just the last few days.

The two chains playfully fight it out on social media.

The “We Beefin’” EP slams McDonald’s, Burger King and others.

Word spread on social media about a small test of items intended as afternoon add-ons.

  • Page 36