Marketing
7 social-media strategies to watch for 2015
A look around at the competitions seems to show just as many social media successes (Starbucks) as stumbles (McDonald’s). Where should you focus your efforts in the coming year? We asked a few social media superstars for their advice.
Food
Flavor drives demand
Millennials continue to exert influence on the world of beverages. They like their drinks on the sweet side and they like lots of choices. Suppliers have gotten the message and responded with specialty beverages aimed at that finicky demographic.
If there were any lingering doubts that technology is pushing beyond the IT department to reshape every discipline represented in a corporate headquarters, they were laid to rest at FSTec, once an industry conference for restaurant CIOs. At this year’s event, you were as likely to hear a question posed by a marketing, HR or ops specialist as you were to catch two tech heads speaking in their tribe’s peculiar code.