takeout

Marketing

Mothers as customers

American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.

So who is your customer anyway?

The answer will tell you everything from what should be on your menu to what your marketing plan should look like. We tag along as four restaurants do the research.

WASHINGTON (August 30, 2011)—Food plays a central role in outdoor and vacation activities in the summer time, and new research by the National Restaurant...

Fast casual’s latest theft, quality really is king, servers learn to love tech, fuggedabout New York’s new political slap and a growth demon picks up the pace.

Recent earnings reports show a correlation between positive comp sales and customers eating outside of restaurants, but not all brands are convinced.

The burrito chain is showing a change of heart with such moves as trying a drive-thru.

Encouraged by a strong economy, restaurant chains are growing with confident—if somewhat conservative—steps.

Menu items have to work hard for a living. They must fit with the concept. Sound and taste good. Make money, of course.

A week of goodbyes at WII: goodbye to IHOP’s waitstaff (at least some of them). Goodbye to Starbuck’s bathrooms (at least some of them). Goodbye to goodwill between restaurants and food trucks (at least in Buffalo). And goodbye to sane customers (at least with this one guy).

With bans on plastic bags and polystyrene containers sweeping the country, we've looked at eco-friendly packaging options for restaurant operators.

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