25 smart menu moves
Menu items have to work hard for a living. They must fit with the concept. Sound and taste good. Make money, of course.
The week in ideas, November 18, 2011
A week of goodbyes at WII: goodbye to IHOP’s waitstaff (at least some of them). Goodbye to Starbuck’s bathrooms (at least some of them). Goodbye to goodwill between restaurants and food trucks (at least in Buffalo). And goodbye to sane customers (at least with this one guy).
Some call them Millennials, others Generation Y. Most often, they're known as the Echo Boomers. The offspring of the Baby Boom generation, they form the next big wave rolling down America's demographic curve. Born between 1977 and 1995, they number at least 25 million more than Gen X (or the Baby Bust), the cohort that came of age in the 1980s and 1990s.