Technomic-GroundTruth partnership aims to enhance restaurant traffic intelligence

The data firms will combine forces to provide more granular data on who is visiting restaurants and when.


Beer, wine or spirits: What’s winning with American drinkers?

Consumers are imbibing, but alcohol preferences are changing.

Consumers are snacking more often, often depending on restaurants for food between meals. Still, diners aren't yet satisfied with what's available. Recent data shows how snacking desires are changing—and where opportunities might lie.

Shifting demands are reshaping the morning meal.

New Technomic data reveals which brands are winning over diners with their playlists—and which are prompting some to plug their ears.

But traffic continues to fall as consumers vary their restaurant selections, according to the latest Technomic Index.

Consumers have new expectations and desires from limited-service restaurants, and sales results are reflecting that, finds data from Technomic.

Also on this week’s episode of “A Deeper Dive,” RB revisits some times when executives got their brands into trouble.

New data from Technomic shows changes in millennial behavior, which can be directly linked to a need for convenience.

Classic flavors and surprising new combos are keeping customers cool.

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