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Technomic's Take

Technomic

This monthly feature tracks new and notable independent restaurant launches from around the country, as well as concepts that are exiting the industry. The goal is to showcase the creativity of operators across all segments and help readers follow their competition in specific markets. Send news of both openings and closings to Lisa Jennings at LJennings@winsightmedia.com.

Marketing

Nostalgia in marketing isn't just for older generations

 By Lori Rakoczy on Oct. 16, 2023

Technomic's Take: Parents and older family members can induce feelings of second-hand nostalgia and FOMO. It's why catering to parents of young children is so important.

Financing

Why would Roark Capital buy Subway?

 By Rich Shank on Sep. 12, 2023

Technomic's Take: The sandwich chain has been shedding locations since 2016. But the brand may be poised for a sustained turnaround.

Financing

Yes, you can operate a sustainable restaurant in a small town

By Lori Rakoczy on Aug. 29, 2023

Technomic's Take: Black Valley Provender in Everett, Penn., shows how a restaurant can operate in a small town using local ingredients and higher-priced menus.

Financing

Let Threads' weak introduction be a lesson in your tech innovation

By Rich Shank on Aug. 08, 2023

Technomic's Take: Putting out a minimally viable product may be easier on the pocketbook, but not being ready for prime time may cost you a lot more.

Technology

Consumer acceptance of robotics and automation in restaurants is spotty at best

By Rich Shank on Jul. 04, 2023

Technomic's Take: Labor has been a perennial problem for the industry and automation could help. But consumers are skeptical. And the cost is substantial.

Financing

Gen Z is less likely to notice price hikes

By Lori Rakoczy on Jun. 16, 2023

Technomic's Take: Younger consumers are less likely to say prices are increasing. Is it their short attention span or their short time on earth?

Financing

Want a higher average check? Get diners to stay longer

By Rich Shank on May 31, 2023

Technomic's Take: Diners, even if they're alone, tend to spend more the longer they stay at a restaurant.

Financing

Will surge pricing lead to a surge in revenue?

By Lori Rakoczy on May 01, 2023

Technomic's Take: Many restaurant operators are considering dynamic pricing strategies. They should tread carefully.

Operations

Restaurants of the not-so-distant future are coming

By Rich Shank on Apr. 17, 2023

Technomic's Take: Regulatory requirements, ESG goals and local weather patterns will be the key drivers of major innovation in these restaurants.

Operations

Exploring the gender 'energy gap' in dining decisions

By Lori Rakoczy on Apr. 10, 2023

Technomic's Take: Women are far more likely to say they order from restaurants because they don't have the energy to cook. Here's how operators should respond to that need.

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