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virtual kitchen

Operations

Virtual brands become serious business at O’Charley’s

 By Joe Guszkowski on May 12, 2022

Its delivery-only concepts are generating the sales equivalent of five restaurants, according to CEO Craig Barber.

Technology

Grubhub is launching a virtual brand

 By Joe Guszkowski on Apr. 28, 2022

The delivery company says MasterChef Table will allow restaurants to easily add a delivery-only concept as their popularity grows.

Technology

Tech roundup: Virtual brands look to fill plant-based niche

By Joe Guszkowski on Apr. 18, 2022

They're moving quickly to grab space in the growing segment. Also, Toast now has a POS for fast-food places and PopChew launches a virtual brand tied to Snapchat.

Operations

How IHOP came up with its virtual brands

By Joe Guszkowski on Apr. 15, 2022

Unlike sister concept Applebee's, the pancake chain looked outside the organization for help developing Thrilled Cheese and Super Mega Dilla.

Technology

Nextbite lays off 'less than 10%' of staff amid strategy change

By Joe Guszkowski on Apr. 07, 2022

The virtual brand company cited "rapidly evolving industry changes" for the layoffs, but did not go into detail.

Leadership

Company behind MrBeast Burger hires Stephanie Sollers as 1st CEO

By Joe Guszkowski on Apr. 06, 2022

The former DoorDash leader will take the reins at Virtual Dining Concepts as it looks to accelerate its growth.

Financing

A look at the quality and value of virtual kitchens

By Jonathan Maze on Apr. 06, 2022

A Deeper Dive: Restaurant Business editors use the podcast episode to discuss their taste test of various virtual brands, and whether they’d order from them again.

Marketing

Virtual concepts are undeniably a boom. Some might say a bubble.

By Peter Romeo and Nancy Kruse on Apr. 06, 2022

Sweet & Sour: Brick-and-mortarless delivery concepts are growing at a head-turning clip. But that sort of expansion usually brings challenges, too.

Food

Test of virtual brands reveals both promise and problems

By Joe Guszkowski on Mar. 31, 2022

As the popularity of delivery-only concepts continues to grow, RB editors tried four of them to see if they live up to the hype.

Technology

Tech roundup: IHOP hopes virtual brands will light up empty kitchens

By Joe Guszkowski on Mar. 21, 2022

Thrilled Cheese and Super Mega Dilla were created in partnership with Nextbite. Also, an upscale-casual operator joins Reef and startup Zitti raises $4 million.

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