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5 secrets behind happy hour success

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Dwayne Chambers most recently served as chief marketing officer for P.F. Chang’s.

Reaction to the sale in the burger chain’s home state demonstrates why the company is so successful there, says RB’s The Bottom Line.

The quick-service chain is offering unlimited original burgers and fries for $5.99 for a limited time.

Profitability concerns and more demand have led to a variety of strategies—and a broad sense that chains have to get this right.