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5 ways to raise the bar

Beverage Alcohol for Restaurants at NRA Show helps attendees craft a top-notch beverage program
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Is your bar in need of a rescue? Do you need tips on how to make your business better? If you answered yes, then you need to attend Beverage Alcohol for Restaurants, at the NRA Show in Lakeside Ballroom. Here are this year’s highlights.

Bar rescue

Keynote speaker Jon Taffer will share his secrets of success at 11 a.m. Sunday, May 21, in E350. An industry veteran with nearly three decades of experience, Taffer managed the legendary bar and music venue The Troubadour in West Hollywood, Calif., before opening his first bar in 1989. Taffer, who was a featured speaker at NRA Show 2016 with fellow celebrity chef Robert Irvine, believes that brands aren’t created—they’re built one guest at a time, one plate at a time and one entree at a time. He says our industry is “in the business of human relations.”

The future of the beverage industry

Learn more with marketing guru Patrick Henry, CEO and chairman of PHCP, from 2 to 3 p.m. Monday, May 22, in E350. Henry will share what it takes to run a successful operation through creative promotions and marketing. For the past 30 years, Patrick and his company have won numerous awards for cutting-edge promotions and marketing campaigns. This fun, fast-paced presentation will provide actionable insights for attendees and showcase exciting marketing programs that are easy to execute. Henry will also share a forecast for the future of the beverage industry. Don’t miss this exciting program that will leave a lasting impression on your business.

Bar Management Conference

If you’re thirsting for knowledge, don’t miss out on this year’s brand-new Bar Management Conference. Attendees can tailor the conference to focus on individual interests via 18 specialized sessions in four targeted tracks, including Beverage Trends & Innovation, Bar Food & Menu Development, Team Training & Building, and Marketing, Promotion & Social Media.

Masters of mixology

This year’s event brings together the top five cocktail slingers from across the country to compete for the title of Star of the Bar® at the Main Stage. Finalists will take the stage individually to show attendees how their signature drink comes together before going head to head during the finals. Watch the action as they try to impress two world-renowned mixologists and judges, Tony Abou-Ganim and Charles Joly. Find out who will be the next Star of the Bar at 3:30 p.m. Sunday, May 21.

Center of the show

The Main Stage is where the magic happens. Featuring expert-led demos, compelling education sessions and the exciting Star of the Bar finals, this is a must-see destination for any attendee. Superstars Tony Abou-Ganim, Charles Joly and Brian Van Flandern will share their wisdom and spotlight the hottest beverage trends influencing the industry today. Featured sessions range from mixology demos to in-depth looks at trending beverages on menus today.

This post is sponsored by The National Restaurant Association®

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