Abstaining from alcohol during the month of January has become popular enough to earn its own moniker: Dryuary. And as the trend has gained momentum, restaurants and bars have elevated alcohol-free cocktails from their disrespected status as “mocktails” to sought-after drinks that are expertly crafted with premium ingredients and seasonal flavors.
Typically, drinkers try to go alcohol-free during January to counteract overindulgence during the holidays. The 2020 holiday season was far from typical, but Dryuary is thriving in 2021. In many locales, that means drinks to go, as bars and restaurants remain shuttered. Operators are packaging zero-proof cocktails in mason jars, bottles, kits and even cans to sell off-premise.
Take a look at some of the inspired spiritless cocktails on offer to reach what some are calling the “sober curious” customer.