Edit

Beverage

Beverage trends spilling into the restaurant industry

Beverage

Menus offer new takes on milkshakes

Operators are attracting patrons by crafting one-of-a-kind milkshakes, some with flavors that go way beyond vanilla, chocolate and even salted caramel. Customers are ordering milkshakes as snacks, desserts or beverages to complement a meal—all of which boost the check.

Beverage

Promoting on-trend refreshment with fresh-brewed iced tea

It’s no secret that iced tea is one of the most profitable non-alcoholic beverages that restaurants can sell. Unsweetened fresh-brewed iced tea is also a great choice for health-conscious people who want something refreshing to quench their thirst but don’t want to drink extra calories.

Eager to maximize their hot beverage sales and profits, restaurant operators are brushing up on vital details in order to meet consumer expectations for flavorful and convenient premium coffee.

For restaurant operators, it’s a given that iced tea is the most-profitable non-alcoholic beverage they can sell. However, the operators who sell the most iced tea don’t take it for granted—they know the brand power of a premium, fresh-brewed iced tea, and they know that when guests don’t see their favorite beverage brands on the menu, they often default to ordering tap water.

Consumers today—particularly millennials—view menu customization options as a need rather than a luxury, according to Food Genius. Offering consumers a chance to create beverages “their way”—think flavored syrups, mix-ins or flavor mash-ups—can generate excitement.

Despite sales of brand-name soft drinks declining, operators are luring customers with creative, housemade sodas.

Beer lists go hyperlocal as restaurants partner with craft brewers in their own backyards.

The moves that consumers have been making toward health in the last few years can no longer be considered just a trend—they’re now the norm, and retailers and foodservice operators have had to answer the call for healthier options in order to compete for share of stomach.

Wine, beer and cocktails may be coming to a fast casual near you, as these operators see profits in alcohol.

Pairing ethnic beverages with global menus appeals to customers' more adventurous palates. Check out the latest beverage trends.