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Brands jockey to be heard on all-day breakfast

ihop breakfast

With McDonald’s Tuesday debut of all-day breakfast, a number of brands took to Twitter to offer opinions on the burger giant’s latest turnaround move. AdWeek compiled a list of some notable posts on the subject from such brands as Denny’s, Waffle House and Dunkin’ Donuts.

IHOP’s tweets were “arguably the most aggressive,” AdWeek says, even spawning the hashtag #breakfastbeef, while Denny’s took a “cheekier” approach.















All-day breakfast was arguably McDonald’s most anticipated move to date, as customers had long demanded the ability to order McMuffins and other morning offerings during any daypart. The chain began testing all-day breakfast in San Diego earlier this year.

See AdWeek’s full Twitter roundup here

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