Restaurants are reimagining menus and operations to win in the competitive breakfast sector
Breakfast
Breakfast menus strive to balance innovation and indulgence with value
Morning menu development is accelerating in both sit-down and quick-service restaurants, with the beverage side getting as much attention as the food.
menu trends
Low-cost, high-margin waffles are hitting the sweet spot on menus
Adaptable to breakfast, lunch, dinner, snacks and a wealth of toppings, waffles are the ultimate multi-tasker, winning over both consumers and operators.
“Over 30% of our sales come from breakfast, and we’re actively doubling down on breakfast innovation, focusing on portability and value.”
News
IHOP's next chapter begins with breakfast
The pancake chain already sells a lot of breakfast, even at dinner time. It believes a new marketing strategy will help it sell even more.
News
What consumers want from restaurants at breakfast
Operators can boost traffic and sales by addressing customers’ morning meal priorities, finds Technomic’s Breakfast Consumer Trend Report.