Winning with off-premise breakfast
Today’s always-on-the-go lifestyle is changing the way people eat—and what they want restaurants to provide. Consumers are increasingly looking for breakfast offerings that are not only craveable and filling but also ones that can easily be taken to the office or eaten while commuting. In fact, 33% of consumers ages 18 to 34 say they eat their weekday breakfasts while en route to another location, according to data from Restaurant Business sister company Technomic. Nearly a third (32%) of consumers expressed interest in on-the-go breakfast bowls and 45% of younger consumers surveyed would like to see more portable packaging for breakfast items, Technomic found.
So, how are chains capitalizing on this growing demand for grab-and-go, portable a.m. options? Here are some recent additions to restaurant menus featuring breakfast items that fit the on-the-go lifestyle.