Chipotle deals with new publicity issue

chipotle exterior

After revealing dramatic indications that a sales rebound is underway, Chipotle acknowledged more misfortune yesterday, warning customers that some personal information may have been swiped by hackers.

The chain did not reveal the extent of the “unauthorized activity” within its data network, but did say the possible breach appears to be limited to a roughly three-week stretch, from March 24 through April 18. Only customers who paid with credit cards were at risk, Chipotle said.

Authorities were alerted and an investigation was begun. “We believe actions we have taken have stopped the unauthorized activity, and we have implemented additional security enhancements,” the company said in a statement.


 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Emerging Brands

Dillas is ready to leave the emerging brand category behind

This 11-unit drive-thru quesadilla concept took a year off of growth to work out some kinks. Now co-founder Kyle Gordon feels the brand is ready to become the next Raising Cane's.

Technology

How restaurants can survive the new Wild West of web search

Tech Check: AI and social media are rapidly changing how people discover restaurants online. Here are some tips and tricks to consider.

Financing

Here's what we're looking for this coming earnings season

The Bottom Line: Will the early-year sales challenges continue? Can McDonald’s and Starbucks turn it around? These and other questions abound as companies start reporting earnings.

Trending

More from our partners