Chipotle deals with new publicity issue

chipotle exterior

After revealing dramatic indications that a sales rebound is underway, Chipotle acknowledged more misfortune yesterday, warning customers that some personal information may have been swiped by hackers.

The chain did not reveal the extent of the “unauthorized activity” within its data network, but did say the possible breach appears to be limited to a roughly three-week stretch, from March 24 through April 18. Only customers who paid with credit cards were at risk, Chipotle said.

Authorities were alerted and an investigation was begun. “We believe actions we have taken have stopped the unauthorized activity, and we have implemented additional security enhancements,” the company said in a statement.


 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Financing

For Papa Johns, the CEO departure came at the wrong time

The Bottom Line: The pizza chain worked to convince franchisees to buy into a massive marketing shift. And then the brand’s CEO left.

Leadership

Restaurants bring the industry's concerns to Congress

Nearly 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.

Trending

More from our partners