Continue to Site >>>
Consumer Trends

4 deals that influence dining choices

Oct. 28, 2015
restaurant food

Restaurants offer discounts and freebies through all sorts of programs and incentives. Which ones work? Here are four that Technomic cites as being influential. 

my subcard

1. Loyalty programs

More than half (53%) of consumers say they choose a restaurant because they belong to its loyalty program.

- Technomic's Value & Pricing Consumer Trend Report

chipotle coupon

2. Straight discounts

48% of consumers say a coupon or other deal can encourage them to try a new restaurant.

- Technomic's Value & Pricing Consumer Trend Report

buy one get one bogo deal

3. BOGO deals

63% of consumers say a buy-on-get-one-free deal can influence their restaurant choice.

- Technomic's Value & Pricing Consumer Trend Report

groupon gift card

4. Daily deals

…And Groupon in particular. Seventy-four percent of consumers who use internet deal services say they will at least occasionally use that one. 

- Technomic's Value & Pricing Consumer Trend Report

Trending

Financing

Arizona chain Eegee's declares bankruptcy

The fast-food sandwich chain is seeking Chapter 11 bankruptcy and closed five locations, according to local reports. The chain had been hinting at struggles for months.

Technology

Toast gives restaurants a cheaper delivery option with Uber

The POS provider now allows restaurants to choose Uber or DoorDash for handling delivery orders, with a 50-cent price difference.

Operations

In-N-Out Burger plans one of biggest units yet on the Las Vegas Strip

It isn't scheduled to open until 2026. But the unit will be in the massive upcoming retail center The BLVD.

Financing

Noodles & Company stock hits a new, all-time low

The Bottom Line: The fast-casual noodle chain was once dubbed the "Next Chipotle." But it has lost 80% of its value this year amid persistent sales weakness and compounding losses.