4. Ambiance adds to the top line
Women and younger diners are especially prone to head to a competing restaurant if the one they’re considering lacks a good atmosphere, Technomic says. Chains like Taco Bell and Dickey’s Barbecue Pit have gotten the memo, planning for upgraded interiors that project a more modern, polished look.
Taco Bell even took that one step further, creating four different restaurant designs that account for a location’s demography and geography, thus playing into the customization trend.