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Consumer Trends

Burger fans tell all

May is National Burger Month and many restaurants are celebrating with promotions of the all-American favorite. In addition to grilling up specials, Hard Rock Cafe conducted a survey of their fans around the globe to get a handle on international burger-eating habits.

  • 73% of people surveyed eat at least one and up to five burgers per month
  • 22% of fans cited cheese as the top topping choice. Cheddar was the favorite for more than 55% of respondents
  • 60% of eaters named the french fry as the perfect burger mate
  • 89% of respondents wouldn't think of enjoying a burger without the bun
  • 30% of burger aficionados prefer their patty cooked medium-well with a slightly pink center
  • And Hard Rock couldn't resist asking a musical question. The answer—26% of fans chose Bon Jovi as the perfect grill master to cook burgers at a summer concert tailgate—beating out competitors like Justin Timberlake and Beyonce

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