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Consumer Trends

Consumers aren’t yet satisfied with snacks—they want more

Overall satisfaction tends to be higher for meals than for snacks from restaurants.

Overall satisfaction tends to be higher for meals than for snacks from restaurants.

44 percent > Percentage of consumers who say the value of snacks at fast casuals is very good—the highest of any segment

Restaurants are still ahead of convenience stores for snacking value; only 36% say c-stores are very good at delivering value.

Just 39% of consumers rate the value of full-service snacks as very good, and 4 in 10 say quick-service spots deliver very good value.

Au Bon Pain sells Bon To Go grab-and-go boxes.

2.8 > The average number of times consumers snack per day

Overall satisfaction tends to be higher for meals than for snacks from restaurants—though QSRs and fast casuals fare better in snack satisfaction than full-service spots.

39 percent > Percentage of consumers who say their definition of snacks has changed over the past two years and now includes more food and beverages

“Consumers are increasingly replacing meals with snacks. However, this isn’t necessarily considered to be unhealthy. Sixty- six percent of consumers at least somewhat agree that having a snack instead of a meal can be part of a healthy diet.” —Breat Yonke, Manager of Consumer Insights, Technomic

 25 percent > A quarter of consumers who anticipate changes in their snacking behavior say they are more likely to eat healthier snacks

Three in 10 say they’d purchase healthier snacks more often if they had unique flavors.

42% of Gen Zers want more international street foods on the menu.

Still, another 31% of consumers are more likely to order indulgent, craveable items for snacks rather than meals.

27 percent > Percentage of consumers who would purchase to-go snack boxes that are made fresh daily

Zoes Kitchen offers snack boxes such as this Balanced Bites box.

Many consumers plan ahead when it comes to the snacks they buy at [restaurants], often buying a meal for immediate consumption, as well as a snack for later.”  —Yonke

 Of consumers who eat snacks away from home, 41% buy and save snacks for later.

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