facebook pixal
Consumer Trends

Consumers give fast casuals a raise

The maximum prices that consumers say they are willing to pay for fast-casual meals have gone up over the past two years, according to a recent study from Technomic. While the difference is negligible at breakfast, lunch saw a 55-cent, or 7 percent, rise; and dinner, 44 cents, or 5 percent. This may be because of menu price jumps, as well as the increasing popularity of fast casual. In comparison, QSR pricing expectations were flat over the two-year period.

consumer pricing trends

Source: Technomic 2013 and 2015 Value & Pricing Consumer Trend Reports


Want breaking news at your fingertips?

Get today’s need-to-know restaurant industry intelligence. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand.


More from our partners