The maximum prices that consumers say they are willing to pay for fast-casual meals have gone up over the past two years, according to a recent study from Technomic. While the difference is negligible at breakfast, lunch saw a 55-cent, or 7 percent, rise; and dinner, 44 cents, or 5 percent. This may be because of menu price jumps, as well as the increasing popularity of fast casual. In comparison, QSR pricing expectations were flat over the two-year period.
Source: Technomic 2013 and 2015 Value & Pricing Consumer Trend Reports